KL Pass ®

PROJECT

KL Pass ® Website

DISCIPLINE

Website Design

OVERVIEW

KL PASS is a one-card integrated tourist pass designed for KL that covers tourist attractions, retail outlets, F&B and public transportation.

We created interactive website, social media profiles and digital campaigns in order to let more tourists from around the world to purchase and know about KL PASS, all at their fingertips.


STRATEGY

We utilised Facebook, Instagram and Google online campaigns as our platforms to target most of the tourists worldwide in promoting KL PASS website, which allows foreign consumers to obtain KL PASS easily via online transaction.

In addition to website, social media have also been used to introduce Malaysian tourist spots, delicious food, tourist tips, offers & discounts as well as festival highlights to drive the overall brand awareness and reaching more potential customers.

WEB USER

+63, 000 ”

(IN 12 MONTHS)

TOTAL PAGE VIEW

+370,000

(IN 12 MONTHS)